“How to Understand the Media”… A Workshop at the BA International Book Fair
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As part of the cultural program of the 20th Bibliotheca Alexandrina International Book Fair, a workshop entitled “How to Understand and Deal with the Media” has been conducted, addressing the nature of the media and its role as a fundamental pillar in building and developing societies, shaping public opinion, and influencing the behavior of individuals and communities. The workshop also included an introduction to the concepts of media messages and how the public receives and interacts with them.
The workshop was presented by Ahmed Esmat, Media Technology and Digital Transformation Consultant, in an interactive setting with the audience through a series of games that helped convey the concepts in a smooth and simplified manner.